Mesa İmalat — 224-Page AR-Enabled Product Catalog

Client

Mesa İmalat

Year

2024

Category

Catalog & Brochure

Tags

CatalogAR / Augmented Reality3DPrint Design

A design and technology project connecting a 224-page product catalog to an augmented reality (AR) experience via QR codes on every spread.

• Scanning the QR codes in the catalog lets you inspect products in 3D augmented reality right in your own space, with direct links to product videos for select items.
• On mesaimalat.com.tr, products can also be viewed as interactive 3D models on mobile and web — a first for the formwork and scaffolding industry.
• A minimalist design language was built around custom metallic colors and distinct paper textures.
• The embossed logo on the cover carries a concrete-like texture, wrapped in a velvety soft-touch navy dust jacket that reflects the brand’s manufacturing strength and attention to detail.
• Guided by the "FORMING the Future" vision, the printed catalog and the digital/AR experience were designed as a single, unified whole.